Dr. Dr. Norbert Streitz (Ph.D. in physics, Ph.D. in cognitive science), Senior Scientist and Strategic Advisor with more than 35 years of experience. Founder and Scientific Director of the Smart Future Initiative launched in 2009. 1987-2008 Deputy Director and Division Manager at Fraunhofer Institute IPSI. Teaching at Computer Science Department, Technical University Darmstadt more than 15 years. Before Fraunhofer, Assistant Professor at Technical University Aachen (RWTH). Post-doc at University of California, Berkeley, visiting scholar at Xerox PARC and at Intelligent Systems Lab, Tsukuba Science City, Japan. Published/edited 24 books and authored/coauthored more than 150 papers. Research and teaching in Cognitive Science, Human-Computer Interaction, Hypermedia, CSCW, Ubiquitous Computing, Ambient Intelligence, Interaction and Experience Design, Hybrid Worlds, Smart Cities and Smart Airports, Smart Privacy, Smart Food. Keynote speaker, Consultant, Manager and Reviewer of EU-projects, Member of Editorial and Advisory Boards.