We'll be ticking through battle-tested lessons from underserved and emerging markets, including:
Strategies for framing your community or offering
How to think about sharing in a global context
Metaphors and messages that resonate
Best practices from platform marketing
We will iterate through your current approach and you’ll leave with a design framework that’s poised for impact with your target audience.
Vanessa Gennarelli is an Instructional Designer at GitHub. She has over a decade of experience explaining hard things in an accessible way. Her clients and partners include littleBits, Mozilla, Scratch, and Wikimedia. She received her Master’s in Educational Technology from Harvard and was a former Intern at the MIT Media Lab.