Mobility of the future will be colourful – Daimler at re:publica 2017
Welcome to the future! An important part of this new and colourful world is mobility. The inventor of the automobile, Daimler, is undergoing a transformation from a pure car manufacturer to being a mobility service provider. We explain at re:publica what this means and how colourful our mobility will actually be with vivid images of the future based on CASE, the four pillars of our strategy: Connected, Autonomous, Shared & Service and Electric.
Daimler Business Innovation – the lab for new business models
With Daimler Business Innovation, for ten years we have consciously invested in the development and implementation of new business models that viably extend the existing core business, whilst maintaining their own innovative character. For example, the car2go car-sharing platform, the moovel mobility platform and, most recently, the start-up innovation platform STARTUP AUTOBAHN have emerged and will be invited to come to Stuttgart to develop their ideas alongside start-ups from around the world, as well as with other companies.
With CASE into the future
We will shape the future of mobility with our CASE strategy. Each of the four pillars of CASE has the potential to turn our industry on its head. Our goal is to make the car the platform for future mobility concepts, turning it into a digital adventure area. The car of the future is networked, autonomous and emission-free, and provides the opportunity for shared mobility.
C – Connected Mercedes me, our digital brand, is the focal point here, allowing our customers access to comprehensive and personalised services with the app, on a website or directly in the car. Even searching for a parking space is made easier with our steadily growing digital range of services.
A – Autonomous We have been intensively forging ahead with development for years and continue to set new standards. We are using what we call Sensor Fusion, which intelligently links and evaluates data from different sensors. Our 360° cinema at the re:publica stand also takes on the environment that autonomous driving brings with it – namely, having everything in view at any time and any place.
S – Shared & Service We are also pioneers in flexible models for the use of passenger cars: In 2007, we were a pioneer in free-floating car sharing with car2go. We are now the largest supplier in the world with around two million users. And new ideas and services are constantly being developed here. Because a future without dialogue and sharing with other drivers and passengers would tend to be grey instead of colourful. Interaction and the transfer of expertise is also the focus of our lectures at our stand arena, where different speakers will present innovative and impressive projects and present ideas on the screen of our 360° cinema.
E – Electric We are creating an entire ecosystem for e-mobility with the EQ brand. By 2022, we will produce more than ten electric cars in series: from the smart to the large SUV. At the same time, we show how the electric car will soon move into the fast lane with our Concept EQ. An overview of a new generation of vehicles with battery-powered drives and the typical Mercedes strengths in safety, comfort, functionality and connectivity show that the possibilities are truly electrifying!
So it is in our hands to make the future colourful, varied and worth living. We just have to want it and be open to new possibilities. Let’s exploit the opportunities that digitisation and other technologies have given us to an extent never seen before. We show you how our future might look at our stand – where we exchange the pessimism of today for a colourful picture of the future.